4 Reasons your Listing Needs a Professional Photographer
First impressions are everything, and that is equally true when it comes to your real estate listings. Buyers are looking for the perfect house, and if they don’t see it in your photos, they’ll move on to the next one.
Having a well-staged house, perfect lighting, ideal composition, and a flawless representation of your house is the easiest way to get it sold for the best price. A professional photographer can help generate interest from buyers and can set your listing apart from others. Sticking with the same photographer can also help build the brand loyalty that buyers look for.
Related: Realtor FAQ
A Home Needs to be Staged to Sell
Staging a home to get is sold is crucial if one wanted to quickly sell for the best possible price. Setting the stage for beautiful pictures of your home in its best light can help illustrate what a property’s full potential can be.
In a study done by the NAR, National Association of Realtors, 22% of sellers agents claim that there’s an increase between 1 and 5% of the dollar value offered by buyers when staged photos were utilized in the listing. They also noticed that eighty-one percent of potential buyers said they found it easier to visualize the property as their home if adequately staged.
The difference between a pristine open room where buyers can see themselves relax by the window and have their morning coffee and a home that was dusty and covered in personal knick-knacks. Is that those photos of personal items don’t allow the buyer to imagine themselves living in the house, and they will often pass on the listing without even viewing it.
Luckily, staging your home before photos can be affordable and accessible. Sometimes something as simple as a fresh coat of paint or new curtains can transform the look and feel of a room. So when thinking staging, a few quick and budget-friendly changes can mean all the difference and most likely get a return on your investments.
Related: Fine Art
Getting the Right Lighting is Essential
Next, let’s talk about the proper lighting of a house. Expert photographers do everything they can to capture the angle and light to make a home as desirable as possible. When getting those perfect photos of your home, lighting can be the ultimate tool to enhance your property and get the best space, color, mood, tone, and atmosphere for your listing. The wrong type of artificial lighting in photography could make a space seem small or dark, as where a natural light flowing through the room could accentuate every inch of its beauty and layout.
This even includes the outside and landscaping. Light can be the enhancement to already amazing features. And when natural light highlights these images, it makes them even more appealing to the potential buyer. Overall, real estate photography is not an expense but rather an investment. The right light could sell that home more quickly and for the right price.
This is one of the main reasons why you should have a professional real estate photographer on your team of experts. Even just being able to showcase the house in the best lighting can go a long way to closing a sale.
Are you looking for a real estate photographer in the South Bay area? Look no further than Dan Solomon. Professionally capturing houses for over eight years, he can help highlight your next listing and get your home sold. Contact him today.
You Must Create The Perfect Composition
Just like staging and lighting, having the right shapes, elements, and negative space in a photo can make or break your listing. Too cramped, and it will look too small. Whereas if you take the picture and just at eye level, it will look bland. A professional photographer who specializes in real estate can help add essential elements to listing images.
A professional photographer will easily define the subject and focus of the photo. They also create horizontal and vertical lines that convince viewers to direct the focus to specific features. Features such as natural lighting, unique architecture, or other visually appealing elements need an expert touch.
Having a professional photographer will allow you to utilize one, two, and three-point perspectives. The mix of these different angles will help potential buyers get a full feeling for the space in the house, and they frequently can already see how they would be living in it.
Last Step: Post-Production and Final Touch Ups
Most of the world knows what a filter is, but using photo editing software can also help to highlight your listing. Professional photographers not only know how to take the perfect picture of the subject, but they also know how to refine those images.
Even the best pictures could benefit from a little bit of editing magic. A professional photographer will work through the labor-intensive process of altering and correcting photographs to ensure that everything is perfect.
This post-production process can help fix anything that wasn’t perfect during the initial photo shoot. For example, if you have a cloudy day, a photographer can make it seem bright and sunny outside. They can also shift colors slightly to make them more visually appealing. We’ve all seen that unique shade of orange shag carpet from the 70s.
Here are some of the main things that a professional real estate photographer will do during their editing:
Brightness and color correction.
Perspective.
Color cast removal for the perfect tint.
Sky replacement, every day can be a beautiful day in the neighborhood.
Noise reduction for crystal clear images.
Object removal, goodbye pesky for sale sign.
Photo Manipulation.
Related: Services
Final Word
Having a professional real estate photographer can be a real asset if you are just selling your own home or are an agent looking for more turn-around. This might be your golden answer. Better photos. This is a worthwhile investment and can take some of the work off of your own plate.
If you are looking to sell a home in the Los Angeles area, make sure you stand out. Contact Dan Solomon today and sell your house quickly.